Should lip balm last forever?
We don't think so. But that's exactly what all those little tubes do - they last forever in our environment even though most of them don't last in our hands until the product is gone. That's a lot of accidental litter.
Should your lip balm's moisture and protection last on your lips (without feeling greasy?) Yep.
Should the tube be sturdy and stand up to your active lifestyle - and the occasional washing machine? Absolutely.
At Wilde Canyon, we make products that do exactly what they're supposed to do and nothing more. Lip balm should keep your lips happy, without delivering chemicals into your body or supporting politics that you don't. And it should definitely not last forever in a landfill. Saving the planet just got a little bit easier.